Laurence is a copywriter and trained journalist. His passion is creating insightful and educational content for dental professionals of every level. Outside of work, he enjoys watching sport, quizzing and spending time with his family.
The Do’s and Don’ts of Discussing Cosmetic Treatment
Cosmetic dentistry is big business and becoming bigger. Forecasted to rise substantially over the next few years, dental practitioners are set to be at the forefront of this growing market. The rise in demand for teeth whitening, veneers and other aesthetically driven treatments can present practices with new revenue opportunities. These opportunities should be approached with sensitivity and clinical responsibility at all times.
Here are some ideas and reminders on how best to approach the subject before, during and after treatment.
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