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Laurence Bohan
Content Writer
Laurence Bohan
Content Writer

Laurence is a copywriter and trained journalist. His passion is creating insightful and educational content for dental professionals of every level. Outside of work, he enjoys watching sport, quizzing and spending time with his family.

The Do’s and Don’ts of Discussing Cosmetic Treatment

Cosmetic dentistry is big business and becoming bigger. Forecasted to rise substantially over the next few years, dental practitioners are set to be at the forefront of this growing market. The rise in demand for teeth whitening, veneers and other aesthetically driven treatments can present practices with new revenue opportunities. These opportunities should be approached with sensitivity and clinical responsibility at all times.

Here are some ideas and reminders on how best to approach the subject before, during and after treatment.

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Managing Expectations

With social media awash with perfectly straight white teeth radiating from the mouths of twentysomethings, it isn’t hard to see why some people’s expectations are often not aligned with reality.

If your practice is on social media, sharing your own before and after images from a variety of clinical cases can be a great way of giving patients a better idea of what’s realistic before any assessments have even been carried out.

Once your scans have been done, speak to your patient to get a better understanding of what a successful outcome for their teeth or smile looks like for them and then go from there. Always be open and honest and consider adopting an ‘under-promise, over-deliver’ approach to lessen the chances of a disgruntled patient.

Treatment should not start until the patient fully understands the plan, how long it will take and what it will cost.

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