Laurence is a copywriter and trained journalist. His passion is creating insightful and educational content for dental professionals of every level. Outside of work, he enjoys watching sport, quizzing and spending time with his family.
Use Manufacturer Marketing Tools
Some manufacturers can provide marketing tools to help dentists more easily promote teeth whitening. For example, Big White Smile comes with free patient leaflets and posters to use in your practice if desired.
Be Transparent
Ensure your patient is aware of the nature of tooth whitening: that results cannot be guaranteed and will vary from patient to patient. Present them with a full picture of potential treatments by putting together a whitening menu with clear pricing that can be used in both the treatment room and communal areas.
Incentivise Staff
Ensure you’ve got your whole team on board by ensuring that every staff member knows which whitening treatments your practice offers. Encourage all team members to promote whitening products to patients when appropriate.
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