Laurence is a copywriter and trained journalist. His passion is creating insightful and educational content for dental professionals of every level. Outside of work, he enjoys watching sport, quizzing and spending time with his family.
How To Get Your Dental Practice to The Top of Google
Long before the demand for dental appointments skyrocketed during the Covid-19 pandemic, the term ‘dentist near me’ has been searched in its thousands every month on Google in the UK. Using Google effectively as a business marketing tool can help grow your potential pool of patients and position your practice ahead of nearby competitors. With results on the second page of Google receiving just 0.78 percent of all clicks, getting your practice to page 1 is key to gaining traffic and leads. Here are a few suggestions to help make this happen:
Show your website some TLC
As well as ensuring your website provides the essential information patients are looking for, making it easy and enjoyable to use are key to pleasing Google’s search algorithms and improving your ranking. A tool such as Neil Patel’s SEO Analyser will identify any technical issues that need solving to help optimise your website. Technical areas that might need addressing including your page loading speed, any broken links on your website and the quality and file size of your images. If you’re not technically minded, ask your website designer to do the optimisation on your behalf – they normally don’t take more than a couple of hours to implement.
Encourage other people to link to you
Google will consider your website more authoritative if you can get other websites to link back to you. Try to get your website listed on local information websites, and offer to write a free blog post for someone else’s website in return for a link back to yours. Your web designer will have a website and should be able to link to you, and your staff and patients might be able to help too. Even a social media post mentioning your website address will help to flag your website to Google as a valuable one.
To begin to be found in voice search you need to make sure your website is structured and tagged in a way that voice search understands. This means using conventional language in your copy, focusing on localised keywords, creating an FAQ page, listing your practice on Google My Business and ensuring your website works just as well on mobile as it does desktop.
Adding structured data (also known as Schema) into the back end of your website with just a single line of code should also help your business be picked up by voice search. See here for more information on how Schema works. Again you may want to get your website developer to make this change on your behalf.
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